01
EVERY PURCHASE GIVES BACK
Start with the sale. End with the impact.
5% of every purchase goes toward the 4LO Share Forward™ Fund — creating a built-in system of giving that grows alongside the community.
Share Forward
SHARE FORWARD™
Wear it. Share it. Change something.
Built to Give Back
Wear the message. Move the mission.
A give-back model built around the behavior that defines 4LO best: sharing — powered by the community, shaped by participation, and made visible along the way.
Share Forward™ turns every purchase into something bigger than a transaction — creating a system where community participation helps guide where support goes next.
THE MODEL
4LO Give-Back Model
A system built around our core behavior: sharing.
Share Forward™ turns everyday purchases into something bigger than a transaction. It creates a simple, scalable cycle where community participation helps guide where support goes next.
Built to give back. Built to be shared. Built to move people.
The goal is not just to sell product. It is to build a model where people can wear the message, participate in the mission, and help fund real needs in real time.
Wear the message
Participate in the mission
Fund real needs
HOW IT WORKS
Customer-Facing Simplicity
02
YOU CHOOSE WHERE IT GOES
The community helps direct the impact.
At checkout or post-purchase, customers can help guide the mission by submitting a nonprofit, sharing a GoFundMe, supporting a personal cause, or voting on community-selected causes.
03
COMMUNITY-POWERED GIVING
Momentum builds in public.
Watch the Share Forward™ Fund grow in real time, updated weekly on the homepage as the community shows up. Each month, that momentum turns into action through community-backed donations.
04
TRANSPARENT IMPACT
Real stories. Real people. Real receipts.
Impact should feel visible, personal, and connected back to the people who made it possible — with proof across the site, social, and community updates.
WHY IT MATTERS
More Than a Purchase
Share Forward™ makes generosity feel closer, clearer, and more human.
Instead of giving being hidden in the background, it becomes part of the brand experience. The community sees the fund grow, helps shape where it goes, and watches the results take form.
That means every order has a second life beyond the product itself — a life tied to participation, support, and visible impact.
Together, we turn purchases into participation.
Together, we turn momentum into monthly action.
Together, we share forward.